SproutLoud Meets the Needs of DISH Network’s Complex Retailer Network
SproutLoud Meets the Needs of DISH
Network’s Complex Retailer Network
“Our retailer network is very complex,” said Todd Jacobs, Marketing Manager for DISH Network. “We have thousands of retailers, and they all have their own ideas about what they need. Of course, we want to support them — their unique characteristics are part of the benefit of our retailer channel.”
DISH Network turned to SproutLoud as the solution for its Distributed Marketing challenges.
DISH’s retailer network was doing marketing at the local level, but DISH was finding it difficult to understand how that local marketing was performing, said Kristen Krissel, Senior Manager of Client Services at SproutLoud. “Co-Op Advertising funding was definitely one of the priority items that we identified during the Discovery process with DISH,” Krissel noted.
DISH found a trusted partner in SproutLoud, with one platform designed to meet the needs of the 2,500+ retailers in its channel network.
“Sproutloud has always been a great partner, meeting the needs of DISH,” Jacobs continued. “It’s almost like every year it was a new platform. That’s how fast it is developing. Working with SproutLoud — the people are great. Their ideas are top-notch, and they’re always looking forward, always on top.”