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The Secret to Gaining Strategic Influence Over Partner Marketing
When Channel Marketing succeeds, it’s a win for both Brands and their Partner networks, because it drives Brand sales in local markets. But different interests between Brands and their Partners can lead to misalignment and conflict between advertising and channel sales.
In this eBook, SproutLoud’s CEO Jared Shusterman explores the concept of “Partner Captivity” and how Brands can achieve greater strategic influence over local Partner Marketing decisions.