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5 Reasons to Rethink Channel Incentives and Your Co-Op Marketing Approach
Delivering standardized and unified consumer experiences through channel partners begins with top-of-the-funnel marketing. And that usually requires paid media spend in local markets, with costs often shared by both brands and their local resellers. In order to support the workflows required to bring two parties together to collaboratively go to market, brands and their local reseller partners — such as dealers, distributors, retailers, agents, brokers, independent resellers, branches and multi-locations — need support in managing funding sources for Co-Op Marketing and Market Development Funds (MDF). In this ebook, Jared Shusterman, founder and CEO of SproutLoud, explores why channel marketing platforms are better equipped to manage local marketing funds, like Co-Op Marketing and MDF, than channel incentive platforms.