Does Paid Ad Insertions in Social Media Undermine Trust?
I came across an interesting article by the New York Times today, which highlighted how people are being paid by Corporate marketers to post references to products / services in their Tweets, Facebook pages, etc.
This, understandably, has some social media enthusiasts on edge.
Imagine following someone on Twitter or Facebook, who you believe is offering genuine opinions or ideas, only to begin second-guessing if those opinions are influenced by $$$.
Will this concept work?
Maybe - a new start-up, Likes.com, plans to bring transparency to the process - which would allow followers to distinguish an "ad" from a genuine post.