Does Paid Ad Insertions in Social Media Undermine Trust?

I came across an interesting article by the New York Times today, which highlighted how people are being paid by Corporate marketers to post references to products / services in their Tweets, Facebook pages, etc.

This, understandably, has some social media enthusiasts on edge.

Imagine following someone on Twitter or Facebook, who you believe is offering genuine opinions or ideas, only to begin second-guessing if those opinions are influenced by $$$.

Will this concept work?

Maybe - a new start-up,, plans to bring transparency to the process - which would allow followers to distinguish an "ad" from a genuine post.

Posted in:
Jared Shusterman's picture
Jared Shusterman, Managing Partner, CEO
Jared is the Founder and Managing Partner of SproutLoud. Since 2005, he has been primarily responsible for strategic direction of the Company, as well as the oversight of SproutLoud's Partner ecosystem. Prior to SproutLoud, Jared worked in Thomas Weisel Partner’s internet and online advertising investment banking practice in San Francisco. He served as the lead analyst on a number of Corporate Finance and M&A deals including Newscorps’ buyout of Intermix Media ( Jared graduated with a B.A. in Finance and Marketing from the McIntire School of Commerce at the University of Virginia. Jared has an MBA from the Kellogg School of Management at Northwestern University and is a member of the Young President's Organization (YPO). Jared has been honored as one of a Top 40 under 40 Entrepreneur by South Florida Business Journal and a Top 50 Entrepreneur by Business Leader Magazine.