Michael Torcasso is an experienced executive with 20+ years in the software and channel marketing industry. Michael is responsible for driving SproutLoud revenue growth among Fortune and mid-market branded product marketers in a B2B2C environment. He is passionate about synthesizing business needs with innovative channel marketing strategies and solutions for clients.
Michael is experienced in serving and consulting for dozens of well-known international brands including Automotive & Aftermarket, Apparel, Building Products, Financial Services, Insurance, Personal Care, Recreational Products, Technology and Telecom verticals.
Michael is a graduate of the University of Southern California. He began his career at Grey Advertising before serving as a client-side Marketing Director. Over the last 17 years, he has focused on enterprise sales, client engagement, and channel marketing and incentive management with leading Incentives, Marketing Automation, and Co-op/MDF firms in the US and Canada.