PURLS, QR Codes, and Handwriting Enhance Mailings
Direct mail works for prospecting and customer loyalty programs, reaching every household. SproutLoud can help you provide access and execute brand-compliant direct mailings with your local marketers.
A recent report from the Direct Marketing Association stated every dollar spent on direct mail, on average, resulted in $12.57 in sales. How’s that for ROI? Adding a Personalized URL (pURL) or Quick Response (QR) code improves user engagement and open rates while generating trackable response analytics.
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Direct Mail catalog page |
Direct Mail asset details page |
Set asset permissions, tag and highlight assets in a searchable catalog, while individual templates show details, available options and pricing.
Wouldn't you open a letter addressed like this?
Handwritten mail increases consumer interest and raises the open rate, and SproutLoud now offers economical handwriting options, not just printer fonts.
How, you ask? With machines using actual pens and variable letter fonts that result in authentic results.
