SproutNet™ Adds Self-Service E-mail to Complement Direct Mail Offering
On-Demand E-mail Module Broadens SproutLoud's Scope of Services
June 1, 2008 (Ft. Lauderdale, FL) -- SproutLoud Media Networks, LLC (www.sproutloud.com) today announced self-service e-mail as the next marketing medium to be offered through its core platform, SproutNet™. In addition to the already robust marketing features and capabilities that serve SproutNet™ end users, on-demand e-mail will only be available to select beta networks, with full access to the module made available to participating networks by August.
Similar to the direct mail module of SproutNet™ corporate clients can set-up HTML e-mail templates for its networked users to customize and send to its contact lists. Each template will enforce the brand rules of corporate, giving the end-user the ability to modify relevant content and subject lines. As with direct mail, users can pull relevant customer data and images from its document management center to design the template with customizable content. SproutNet™ e-mail is also 1:1 marketing compatible, giving the end-user the ability to personalize each e-mail.
"Pairing e-mail with direct mail under the same application gives our users added versatility in communicating with their customers," notes Gary Ritkes, Managing Director of Sales. "Users can now use both marketing mediums to reach the customer when and where it counts - all under the full brand and communication control of the respective corporate network. Moreover, users will now have a full-reporting center to track the open-rates, click-throughs and other deliverability metrics associated with their e-mail communication."
In accordance with the CAN-SPAM Acts, SproutNet™ self-service tools are built to comply with all federal policies regarding e-mail. During its beta period, SproutLoud will be "white-listing" each e-mail broadcasting IP-address through various ISPs to ensure maximum deliverability. Users will be forced to comply with CAN-SPAM policies, such as having a valid physical address per e-mail address. All e-mails broadcasts will contain unsubscribe links.
About SproutLoud Media Networks, LLC
Headquartered in Ft. Lauderdale, FL, SproutLoud Media Networks, LLC is a technology company focused on servicing the brand and marketing resource management needs of large corporate networks. SproutLoud empowers each corporate network (small businesses, franchise owners, distributor/reseller chains, nationwide sales forces, employees, etc) with a fully customized self-service online marketing center. SproutLoud's technology incorporates leading one-to-one marketing strategies in self-service direct marketing and resource management applications.
